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Interviews  / Stories

Interview: Photographer Andreas Lundberg (Sweden)

Tell us something about yourself

I’m a photographer based in Stockholm, Sweden where I have studio in the center of town, but I work all over the world. I shoot advertising, fashion, portraits and lifestyle. My work usually ends up in commercials, magazines and books. I also have my own exhibitions and sell fine art prints through galleries and auctions. When I don’t work, I love to hunt, go fishing and spend time with my son Oscar and my dog Penny.


How and when did you get into photography?

I grew up with photography. My mother was a photographer, so I spent infinite hours in the dark room by her side, fascinated and watching the pictures develop . I got my first camera when I was eleven years old, and by 14 I had my first picture published in the news paper. That was the moment I decided to become a photographer, something I’ve never regretted.


What does photography mean to you?

Everything, photography is a lifestyle. It’s a pursuit of always improving and to create and capture those moments of beauty.

Please briefly describe your photography style for our readers. I don’t think I have a very specific niche, as I shoot a lot of different kinds of work, from fashion to sports. Something that might be a common theme is that I want the models in my images to look strong and powerful with a lot of self confidence.


Where do you get inspiration from?

Everywhere and everything. All those moments passing by in my life, such as people, meetings, movies, books, locations, art and all kinds of creative impressions. Other photographers pictures too, of course.


Think you in advance what you want in the picture?

Most of the time, but sometimes an image or idea is the work of improvising on the spot. A lot of the time, that’s for the better. It’s also exciting to get that great image that you couldn’t even imagine from the start.


Studio, on location or both?

Both. Definitely both. But I love location.


Would you consider yourself a hobbyist or a paid professional?

I never had it as a hobby, photography has always been my profession.


What has been your most memorable session and why?

This is the hardest question to answer. There’s been so many memorable sessions throughout the years. It could be the two week fashion shoot in Namibia, or doing portraits of Ozzy Osbourne, Will Smith and so on. Or it could be the sportswear campaign for Gore that I did in Germany. This job gives you so many opportunities to be creative, meet people and having the experience of your life.


What has been the biggest source of inspiration in your work?

Google. You can find anything you’re looking for on there.


Nikon or Canon? Favorite lens?

I use Canon, Phase One and Leica. My favourite Canon lens is the 85mm f/1.2.


What is one piece of advice you would like to offer a new photographer looking to start their own business?

Keep it simple and let it take time. Follow your favorite photographers on Instagram and analyze images to figure out how they did it, and think of a way you can do it differently.


What do you think of our new magazine?

I like it and I think it’s a great source of inspiration. Especially this issue with myself in it.. Haha!



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