Interviews  / Stories

Interview: Elfi Rasser 11i-photography (Switzerland)

I’m Elfi Rasser, Photographer, and want to ask for an Editorial:

my business name is 11i-photography. '11i' comes from my name Elfi. In the German language, especially here in Switzerland and close to Zurich, where I'm based now, '11i' is spelled as 'E - L - F -I '. So fare so good. 

My name is Elfi (the short version of Elfriede), why not call my business instead the written name in numbers? Would be readable in any language and has a small joke inside. So I decided to name my business '11i-photography.com'. That's the story behind 😉

 

Short Bio 

After 20years of a being a single mom of two girls and single earner my photography was very limited due the price of film and equipment. Yes, I shoot on film. Often I had no money to pay for developing the films. And of corse each picture have to be good. Then I moved to Zurich/Switzerland and I got the first good payed job. With my first salary I bought a digital camera. I had to start from the scratch. The first time I was not attracted by the results. Film was much better. Until I figured out, that I had an awful old Laptop with an horrible screen which shows not the real result. Ok, after I got my first iMac I was at least satisfied.

I attend a one year training at a Photography-School and started in 2015 my Photography-Business as an wedding photographer. Continuously I conduct Photography Workshops. Last year I had the chance to attend a Workshop at the famous photographer Greg Gorman. And it was a real eye-opener. I learned a lot. My last Workshop was in South France where I built my portfolio for Fashion- and Boudoir-Photography. My goal is to serve women with a special Photo-Shoot-Experiance. A session where the woman is in the middle of the center, with Hair & MakeUp-Stylist, a good glass of Champagner, beautiful dresses and a nice location. The results will be revealed on FineArt-prints in matts and in a beautiful box.

The Pictures I submit were taken in South France in an beautiful Chateau (www.chateaudemoissac.fr ), the perfect place for my goal to built a great portfolio in Fashion and Boudoir-Photos:

 

Tell us something about yourself and How and when did you get into photography?

I started photography in my childhood. When I was able to borrow a camera I shoot all the time. But then I got children and my hobby rest for a while. 

After my divorce and 20years of a single mom of two girls and single earner my photography was very limited due the price of film and equipment. Yes, I shoot on film. Often I had no money to pay for developing the film. Then I got the first good payed job and with my first salary I bought a digital camera. I had to start from the scratch. I attend a one year training at a Photography-School and started in 2015 my Photography-Business as a wedding photographer. Continuously I conduct Photography Workshops and quickly I enlarged my portfolio with portrait photography. 

Last year I had the chance to attend a Workshop at the famous photographer Greg Gorman. And it was a real eye-opener. I learned a lot about shadows and light. 

My last Workshop was in South France where I built my portfolio for Fashion- and Boudoir-Photography. 

 

Would you consider yourself a hobbyist or a paid professional?

Photography is not only a hobby. It is my passion where I can express myself and I try to capture moments and emotions on a daily base.

The most inspiration to my photography are the old masters of oil paintings like Rembrandt or Renoir but also modern artists. The older Black&White Photographers and of corse Annie Leibovitz is a great inspiration for me.  

 

What has been the biggest source of inspiration in your work?

I love Studio photography as well as on locations - especially when the location is breath taking. I do have a 8-5 job, but I’m also a professional photographer and hope to be able to quit my daily job and switch to a full-time-photographer. I’m on Nikon and I love to shoot with my 50mm 1.4 Lense.

 

What has been your most memorable session and why?

My most memorable session was a few month ago. A middle aged women called me and said that she loves my pictures on my Homepage. But she wants some special pictures. Pictures for her ego, because she split with her partner a few month ago and she looses some pounds. We did a session in my studio, she brought some clothes and we did different set-ups. Then I gave her a ball gown from my stock and I took gorgeous pictures from her. When I revealed the pictures on the screen and she saw at first her pictures, she had tears in her eyes. She said „I did not know that I’m pretty“ . I was moved to the heard. 

 

My goal is to serve especially women with an extra ordinary Photo-Shoot-Experiance. A session where the woman is in the middle of the center, with Hair & MakeUp-Stylist, a good glass of Champagner, beautiful dresses and a nice location. The results will be revealed on FineArt-prints in matts and in a beautiful box.

 

What is one piece of advice you would like to offer a new photographer looking to start their own business?

My recommendation for a new photographer is, to do what he/she likes and do not listen to people who want to stop you. 

 

What do you think of our new magazine?

Your new magazine is amazing, I often use it for inspiration and I love the picture collections.

I also love biographies, therefore I often read the interviews in your online magazine. 

 

https://www.facebook.com/elfi.rasser 11i-photography.com