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Interviews  / Stories

Interview: Photographer Sofia Frändeby (Sweden)

Tell us something about yourself

Im a 21 year old photographer from Borås in Sweden. Creative, eager and full ideas describes me well! I love horror movies and the best thing i know is a swedish delicacy called ”punchrullar” (punchrolls).


How and when did you get into photography?

It all started with a 3 megapixel compact camera when i was about 12 years old. I used it to take pictures of flowers and the nature. I pictures where incredible an i realized my passion for photography. My parents notised my interest and bought a slightly better digital camera for me. In 2009 i made a blog that gradually became more photo oriented. I used to arrange small photoshoots with my friends where we had different theams and outfits. Wich lead to my big interest for portraits.

On my fourteenth birthday i finally got a DSLR, a Canon eos 450D. I remember feeling so cool! That camera stuck with me many years and has been thru many sessions.


What does photography mean to you?

It´s a big part of me because i can you my creative side. I love to create my visions and ideas, and collaborate with different models and makeup artists. It´s an entire process to get the perfect shot, the clothes, makeup, model and location, that is what makes it fun!


Please briefly describe your photography style for our readers.

I would describe my style as light and sweet. I love mix bohemian elements but also maintaining a roughness in my pictures. To work with the natural light and different locations is the best thing i know!


Where do you get inspiration from?

Mostly pinterest, i love to create new boards when i can´t sleep at night. But i also draw inspiration from the models and locations i work with.


Think you in advance what you want in the picture?

Yes, absolutly! I always have a clear picture of how i want it. I always send a moodboard to my models and makeup artists before a shoot to show how im thinkning. I love having everything planned so that things goes as smoothly as possible. Everything from colors, locations, hair, accessories, etc.


Studio, on location or both?

Location! Any day of the week! Im not quite comfortable in a studio, i like switching it around with different backgrounds and bringing the nature into the pictures. But most of all, i love the natural light!


Would you consider yourself a hobbyist or a paid professional?

Somewhere in between. I love doing tfp collabriations whit models, that´s when you can create something different. But at the same time it´s eqally fun doing different jobs, like shooting weddings.


What has been your most memorable session and why?

I would have to say it was my bohemian session with Vanessa. This was the first time i worked with both a model and a makeup artist. I had a clear vision of what i wanted and it´s succeeded my expactaions. The location was awesome and the light was perfect. We where a real girl power team and had so much fun togheter!


What has been the biggest source of inspiration in your work?

Working with different peaople and models. It has helped my grow both as a person and a photographer.


Nikon or Canon? Favorite lens?

Canon with my 50 mm lens, it captures the light so incredibly good and suits my personal style.


What is one piece of advice you would like to offer a new photographer looking to start their own business?

Start by looking for pictures that inspire you and start buildning a portfolio with your personal style. It´s gonna be alot of free jobs in the beginning but ones you have your portfolio up and running it will be alot easier findning both models and jobs.


What do you think of our new magazine?

I love it! Alot of inspiration from both photographers and models! Really fun to read about all the great people out there! Keep it up!






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