Tell us something about yourself
I´m Ted Olsson, 34 years and working fulltime as freelance fashion & lifestyle photographer, based in Gothenburg -Sweden.

How and when did you get into photography?
I got in to photography pretty late in life, around 2007. Have always been fashionated by photojournalism and the strenght of describing images of what so ever.

What does photography mean to you?
Don´t know what it means really, since I´m not one of the bunch of deep souls who calls them self for artist. I like to produce highquality images that fullfils it purpose. Togheter with the client/model/stylist, we make a plan and work to process the material.

Please briefly describe your photography style for our readers.
In event photography, such as weddings, companys or other happenings, my photography style is to present the truly honest image of what happens during my present. Some calls it “storytelling”, but Im not a fan of the expresion´, since it has become so wide to call everything “storytelling” without knowing what it really means. How about a touch of journalistic wiew. For my fashion & editorial work I dont really have a word on my style, dont think its more or less than others images.

 

Where do you get inspiration from?
I get inspiration from all over, without beeing specific. Magazines, other photographers etc.

Think you in advance what you want in the picture?
Yes ofcoures, togheter with the client and model, to fullfil the images purpose.

Studio, on location or both?
I shoot fashion mainly in my studio, but ofcourse also on location. 60-40 perhaps.

Hobbyist or a paid professional?
I work fulltime as paid photographer.

What has been your most memorable session andwhy?
Very hard to answer, all sessions have their own ups & downs. Would be easier to remember my worst sessions, but I prefer not to.

What do you think of our new magazine?
It looks great, and a great inspiration source for all people in this business.

 

What has been the biggest source of inspiration in your work?
If I can split it in 2, my lifestyle and eventphotography I find biggest inspirations by finding people who is really great in it, and see their angle of wiew. Those people change all the time ofcourse. My favorite sources today is not the same as last week. For fashion I like Newton, but also several other photographer.

Nikon or Canon? Favorite lens?
I use Canon system since the beginning, and have no reason why. Just coincidence. Sigmas Art lenses are great, I use 35 & 50 mm.

What is one piece of advice you would like to offer a new photographer looking to start their own business?
Its a hard business to work as photographer, but its not impossible. You want people and companys to pay for your time, so connection and social ability is a big key.

https://www.facebook.com/ted.olsson.39?fref=ts
ted@tedolsson.com